Big Wines at Wine Paris 2026: Responsibility, Sustainability and the Voice of Ukraine on the Global Wine Stage

In February 2026, Big Wines took part in Wine Paris 2026, one of the world’s most influential international wine exhibitions organised by Vinexposium. The event brought together leading producers, distributors, industry experts and decision-makers from across the globe, serving as a key platform for shaping the future of the international wine and spirits sector.

Big Wines participated in Wine Paris as part of the international group Vinos de La Luz, owned by Ricardo Fernández Núñez - a visionary entrepreneur whose philosophy is rooted in respect for terroir, cultural diversity and responsible winemaking across multiple wine regions worldwide.

One of the standout moments of the exhibition was the panel discussion "From Seed to Sip: Embedding Responsibility Across the Drinks Sector", held on 10 February 2026 and chaired by Julian Braithwaite, CEO of IARD. The discussion focused on how responsibility can be meaningfully integrated at every stage of the drinks value chain - from production and marketing to communication and consumption.

The panel brought together senior leaders from global companies and institutions, including:

• Marie Museux, Global Lead for Alcohol Policy and Responsible Marketing, Moët Hennessy
• Géraldine Dichamp, Global Drinking in Society Director, Pernod Ricard
• Simon Strahan, CEO, DrinkWise
• Rebecka Allén, Advertising Industry Relations Manager EMEA, Google
• Nataliia Burlachenko, CEO of Big Wines and 46 Parallel Wine Group

The participation Nataliia Burlachenko in this high-level discussion marked an important recognition of Ukrainian winemaking within the global professional community. It reaffirmed the company’s strong commitment to sustainability, responsible marketing practices and the promotion of a mature wine culture.

For Big Wines, Wine Paris 2026 was not only an opportunity to showcase the company internationally, but also a meaningful platform to contribute to global dialogue, share the Ukrainian perspective and actively participate in shaping a responsible future for the wine industry.